Title Marketing and smart technologies : proceedings of ICMarkTech 2020 / Álvaro Rocha, José Luís Reis, Marc K. Peter, Ricardo Cayolla, Sandra Loureiro, Zorica Bogdanović, editors

Published Singapore : Springer, [2021] ©2021

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Description 1 online resource (xxxii, 797 pages) Series Smart innovation, systems and technologies ; volume 205 Smart innovation, systems, and technologies ; 205 Contents Part I. Artificial Intelligence Applied in Marketing -- Part II. Business Intelligence Databases and Marketing -- Part III. Customer Data Management and CRM -- Part IV. Data Mining and Big Data---Marketing Data Science -- Part V. Marketing Automation and Marketing Inbound -- Part VI. Marketing, Geomarketing and IOT -- Part VII. Machine Learning Applied to Marketing -- Part VIII. Neuromarketing Technologies -- Part IX. Omnichannel and Marketing Communication -- Part X. Social Media and Networking -- Part XI. Virtual and Augmented Reality in Marketing -- Part XII. Web Marketing, e-commerce and v-commerce How committed I am with Tourist-Intelligent Virtual Assistants? -- Human Intelligence vs Artificial Intelligence: A Comparison of Traditional and AI-based -- Methods for Prospect Generation -- A trademark image retrieval tool based on deep learning features -- The Impact of TikTok on Digital Marketing Sentiment Analysis using web-based platforms on virtual education during the 2020 lockdown -- The Post COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies -- Contribution of Research and Development to the Efficiency of Social Progress in Latin America: Patents -- The Organizations Paths to Market Success -- The Application of Text Mining for the analysis of connotation in a Higher Education Institution Summary This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies Notes International conference proceedings Bibliography Includes bibliographical references and author index Notes Print version record Subject Artificial intelligence -- Marketing applications -- Congresses Marketing -- Technological innovations -- Congresses Artificial intelligence -- Marketing applications Marketing -- Technological innovations Genre/Form proceedings (reports) Conference papers and proceedings Conference papers and proceedings. Actes de congrès. Form Electronic book Author Rocha, Álvaro, editor Reis, José Luís, editor Peter, Marc K., editor Cayolla, Ricardo, editor Loureiro, Sandra, editor Bogdanović, Zorica, editor ISBN 9789813341838 9813341831

Other Titles ICMarkTech 2020

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