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Book Cover
Book
Author Schwartz, Frederic J., 1963-

Title The Werkbund : design theory and mass culture before the First World War / Frederic J. Schwartz
Published New Haven : Yale University Press, 1996

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Location Call no. Vol. Availability
 W'PONDS  745.2094309041 Sch/Wdt  AVAILABLE
Description vii, 262 pages : illustrations ; 27 cm
Contents I. Style Versus Fashion: The Werkbund and the Discourse on Culture in Germany. 1. Culture. 2. Style. 3. Fashion. 4. Commodity, Culture, Alienation. 5. The Dialectic of the Commodity -- II. The Spiritualized Economy and the Development of "Types" 1. Political Economy. 2. Exchange and Dystopia. 3. Production and Visual Form. 4. Production and Economic Form. 5. The Type -- III. Magical Signs: Copyright, Trademarks and "Individuality" 1. Cologne 1914 and the Response of the Individualists. 2. Individuality. 3. Exchange and Utopia. 4. Commodity Signs
Summary During the period before World War I, the German Werkbund was at the center of attempts to forge new theories of architecture and design in light of the momentous technological and economic developments of modernity. In this fascinating book, Frederic J. Schwartz explores the ideological and aesthetic positions at the core of debates that embroiled the prominent architects, critics, sociologists, economists, and politicians who had united in the Werkbund during this pivotal era
Analysis Deutscher Werkbund
Architecture
Art and industry
Art and society
Decorative arts
Design, Industrial
Notes Bibliography: p249-262. - Includes index
Bibliography Includes bibliographical references (pages [249]-258) and index
Subject Deutscher Werkbund.
Architecture -- Germany -- History.
Art and industry -- Germany.
Decorative arts -- Germany -- History -- 19th century.
Art and society -- Germany.
Decorative arts -- Germany -- History -- 20th century.
Decorative arts -- Germany.
LC no. 96014708 60014708
ISBN 0300068980