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Book Cover
Author Ahmed, Jashim Uddin, author

Title Apex Footwear Limited : successful footwear marketing in Bangladesh / Jashim Uddin Ahmed
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Apex Footwear Limited (AFL) is one of the major manufacturers and exporters of leather footwear in Bangladesh. AFL pioneered the export of value-added finished products in the leather sector of Bangladesh and is also involved in the local footwear retail business with the second largest shoe retail network in the country. This case focuses on AFLs goal of capturing a larger market share in their emerging market. AFL has successfully established its market at home and abroad, but wants to continue to grow in Bangladesh. Proper marketing strategies can help companies achieve their strategic direction goals, including sustainable growth and thus increased profitability. AFLs key competitors, market segmentation, and distribution strategies are presented and assessed. This information is used to link the firms marketing strategy with its general strategic direction and to point it toward the most beneficial growth strategy
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Apex Footwear Limited
Footwear industry -- Bangladesh -- Marketing.
Form Electronic book
ISBN 9781473997820 (ebook)