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Title Japanese animation in Asia : transnational industry, audiences, and success / edited by Marco Pellitteri, Heung Wah Wong
Edition 1st
Published London : Routledge, 2021
Online access available from:
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Description 1 online resource : illustrations (black and white)
Series Routledge culture, society, business in East Asia series
Notes <P>Introduction Part I Background and working concepts on Japanese animation 1. History and media discourse <I>Key notions to understand 'anime'</I> 2. Industry and domestic context <I>Inward orientations of production networks</I> 3. Business and production <I>Development and politics of outsourcing 4. </I>Transits and receptions<I> The European context as a supplement for the study of the Asian experiences </I>Part II<I> </I>Key Asian contexts. Success, contradictions, globalisation<I> 5. </I>South Korea<I> Successes and controversies of recombined anime 6. </I>China<I> History, piracy, resistance, and subcultural communities 7. </I>Philippines<I> Overlooked by soft power and media mix 8. </I>Malaysia<I> Transcultural creativity in animation production and commercial dynamics 9. </I>Indonesia<I> 'Kartun' for anime. Piracy, community, and fantasy 10. </I>India <EM>Anime and manga fandom as a life experience </EM></P>
Bibliography Includes bibliographical references and index
Notes Description based on CIP data; resource not viewed
Subject Animated films -- Appreciation -- Asia
Animated films -- Japan -- History and criticism
Animated television programs -- Appreciation -- Asia
Animated television programs -- Japan -- History and criticism
Popular culture -- Japanese influences.
Form Electronic book
Author Pellitteri, Marco, 1974- editor.
Wong, Heung Wah, 1963- editor.
ISBN 1315123703