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Book Cover
E-book
Author Halvorson, Kristina.

Title Content strategy for the web / Kristina Halvorson and Melissa Rach ; forward by Sarah Cancilla
Edition Second edition
Published Berkeley, CA : New Riders, [2012]

Copies

Description 1 online resource (xix, 198 pages) : illustrations
Contents Reality -- Discovery -- Strategy -- Success
Summary Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time
Bibliography Includes bibliographical references and index
Notes Copyright © 2012 by Kristina Halvorson 2012
Print version record
Subject Web site development.
Web site development -- Management
COMPUTERS -- General.
Internet.
Communication.
Analyse de contenu.
Manuels.
Web site development
Websites.
Strategisch management.
Electrical & Computer Engineering.
Engineering & Applied Sciences.
Telecommunications.
Form Electronic book
Author Rach, Melissa.
Cancilla, Sarah
LC no. 2012418305
ISBN 9780132883269
0132883260
9780132883221
0132883228
9780132883245
0132883244