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Author
Halvorson, Kristina.
Title
Content strategy for the web / Kristina Halvorson and Melissa Rach ; forward by Sarah Cancilla
Edition
Second edition
Published
Berkeley, CA : New Riders, [2012]
Click on the following:
O'Reilly
Copies
Description
1 online resource (xix, 198 pages) : illustrations
Contents
Reality -- Discovery -- Strategy -- Success
Summary
Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time
Bibliography
Includes bibliographical references and index
Notes
Copyright © 2012 by Kristina Halvorson 2012
Print version record
Subject
Web site development.
Web site development -- Management
COMPUTERS -- General.
Internet.
Communication.
Analyse de contenu.
Manuels.
Web site development
Websites.
Strategisch management.
Electrical & Computer Engineering.
Engineering & Applied Sciences.
Telecommunications.
Form
Electronic book
Author
Rach, Melissa.
Cancilla, Sarah
LC no.
2012418305
ISBN
9780132883269
0132883260
9780132883221
0132883228
9780132883245
0132883244
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