| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
This case study considers the international market for headache and pain relievers. A variety of marketing techniques have been adopted to ensure effective international marketing, making pain relievers available to individuals and health-care providers worldwide |
| Notes |
Originally Published in: Baack, D.W., Harris, E.G., & Baack, D. (2012). Marketing headaches. In International marketing (pages 481-482). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354 |
|
Online resource; title from home page (viewed on April 27, 2016) |
| Subject |
Export marketing -- Case studies
|
|
Analgesics industry -- Case studies
|
|
Analgesics industry.
|
|
Export marketing.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Harris, Eric G., author
|
|
Baack, Donald, author
|
| ISBN |
9781506323176 |
|
1506323170 |
|
