Title Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston

Published Cham, Switzerland : Springer, [2019]

Copies

Location	Call no.	Vol.	Availability
MELB	658.8001 Thu/Esd		AVAILABLE

Description xxiv, 865 pages ; 25 cm Bibliography Includes bibliographical references and indexes Subject Marketing -- Management. Performing arts -- Marketing. Amusements -- Marketing. Mass media -- Marketing. Author Houston, Mark B., author ISBN 9783319892900 (hardcover) 3319892908 (hardcover)

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