| Description |
xii, 299 pages : illustrations ; 24 cm |
| Series |
Popular cultures, everyday lives |
|
Popular cultures, everyday lives.
|
| Contents |
Ch. 1. "Big sales from little folks" : the development of juvenile advertising -- Ch. 2. From thrift education to consumer training : reforming the child spender -- Ch. 3. Heroes of the new consumer age : imagining boy consumers -- Ch. 4. Athletic girls and beauty queens : imagining the peer-conscious adolescent consumers -- Ch. 5. Revitalizing the American home : playrooms, parenting, and the middle-class child consumer -- Ch. 6. Radio clubs and the consolidation of children's consumer culture during the Great Depression |
| Summary |
"Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers - and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture." "Raising Consumers is an examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages [227]-281) and index |
| Subject |
Child consumers -- United States -- History -- 20th century.
|
|
Market segmentation -- United States -- History -- 20th century.
|
|
Target marketing -- United States -- History -- 20th century.
|
|
Advertising and children -- United States -- History -- 20th century.
|
| LC no. |
2004045638 |
| ISBN |
0231113889 hardback |
|
