pt. 1. Account handling -- pt. 2. Creating campaigns -- pt. 3. The rest
Summary
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner's role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency
Notes
Originally published: 1988
Includes index
Online resource; title from PDF title page (EBSCO, viewed December 23, 2014)
