Title Dynamic models of advertising competition / by Gary M. Erickson

Edition Second edition Published Boston : Kluwer Academic Publishers, [2003] ©2003

Copies

Location	Call no.	Vol.	Availability
W'PONDS	659.1015118 Eri/Dmo 2003		AVAILABLE

Description 148 pages : illustrations ; 25 cm Series International series in quantitative marketing International series in quantitative marketing. Contents 1. Advertising and Competition -- 2. Analytical Models and Strategy Concepts -- 3. Analysis of a Lanchester Duopoly -- 4. Analysis of a Vidale-Wolfe Duopoly -- 5. Analysis of a Diffusion Duopoly -- 6. Analysis of a Lanchester Triopoly -- 7. Analysis of a Vidale-Wolfe Triopoly -- 8. Analysis of a Diffusion Triopoly -- 9. Summary and Final Considerations Notes Previous ed.: 1991 Bibliography Includes bibliographical references (pages [139]-144) and indexes Subject Advertising -- Mathematical models. Competition -- Mathematical models. LC no. 2002034052 ISBN 1402072678 alkaline paper

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