Title The impact of variable data on response rate and revenue / Tony Rizzo

Published London : Henry Stewart Talks, 2016

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (13 min.) : color, sound) Series The business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Contents Contents: Multiple direct mail campaigns analysis -- Strategies that works best -- Campaign vs. matrix -- Direct ROI of different campaign and postage types Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Advertising, Direct-mail -- Case studies Advertising, Direct-mail -- Management Direct marketing. Strategic planning. Form Streaming video

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