Title Great Australian advertising campaigns / Neil Shoebridge

Published Sydney : McGraw-Hill, [1992] ©1992

Copies

Location	Call no.	Vol.	Availability
MELB	659.113 Sho/Gaa		AVAILABLE

Description xvi, 176 pages : illustrations (some color), portraits (some color) ; 29 cm Contents I like Aeroplane Jelly (1930) - - Louie the Fly (1957) - - Anyhow have a Winfield (1972-1980) - - You Need Uncle Sam (1973) - - Mrs Marsh [Colgate fluoriguard toothpaste] (1976) - - You oughta be congratulated (1977) - - Sugar, a natural part of life (1983) - - Beef and Lamb (1985) - - Which Bank [Commonwealth Bank] (1984) - - Gobbledok [Smith's Crisps] (1987) - - De-de-de-Decore [Decore shampoo and conditioner] (1988) - - Homer Hudson ice-cream (1987) Notes Includes index Subject Advertising campaigns -- Case studies. Advertising campaigns -- Australia -- Case studies. Advertising campaigns -- Australia. Advertising -- Australia -- Case studies. Advertising -- Australia. LC no. 10000040 ISBN 0074528718

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