Description |
vi, 142 pages : illustrations ; 30 cm |
Contents |
1. Attraction and event tourism -- 2. Tourist attractions, festivals, special events and anniversaries -- 3A. Market planning -- 3B. Financial planning -- 3C. Promotion and sales -- 3D. The role of special events in tourist attraction marketing -- 4. Marketing festivals and special events -- 5. Marketing anniversaries -- 6. Case histories -- 7. References and bibliography -- 8. Index |
Summary |
"If you are charged with drumming up customers for a tourist attraction or event your job is to ensure that as many people as possible have an enjoyable time. 'How to market tourist attractions, festivals and special events' explains what people are really looking for on a day out or excursion. It offers practical advice on how to meet their expectations, how to achieve visitor satisfaction and how to maximise visitor numbers. The basic principles of planning are set out with supporting control charts and check lists to minimise risks and to guide the first timer, as well as the more experienced promoter and organiser. Guidance to market research, financial planning and pricing, fund raising, using the travel trade, the role of operations in marketing and success monitoring are supported by numerous examples and detailed case histories." - back cover |
Analysis |
Great Britain |
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Tourism Marketing |
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Great Britain |
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Tourism Marketing |
Notes |
Includes index |
Bibliography |
Bibliography: pages 136-137. -Includes index |
Subject |
Advertising -- Tourism -- Great Britain.
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Festivals -- Great Britain -- Marketing.
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Marketing.
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Special events -- Great Britain -- Marketing.
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Tourism -- Marketing.
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Tourism -- Great Britain -- Marketing.
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Visitors, Foreign -- Great Britain.
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LC no. |
93197314 |
ISBN |
0582102502 (spiral) |
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