Limit search to available items
Book Cover
Book
Author Richards, Bill, 1914-

Title How to market tourist attractions, festivals and special events : a practical guide to maximising visitor attendance and income / Bill Richards
Published Harlow : Longman, 1992

Copies

Location Call no. Vol. Availability
 MELB  338.479141 Ric/Htm  AVAILABLE
Description vi, 142 pages : illustrations ; 30 cm
Contents 1. Attraction and event tourism -- 2. Tourist attractions, festivals, special events and anniversaries -- 3A. Market planning -- 3B. Financial planning -- 3C. Promotion and sales -- 3D. The role of special events in tourist attraction marketing -- 4. Marketing festivals and special events -- 5. Marketing anniversaries -- 6. Case histories -- 7. References and bibliography -- 8. Index
Summary "If you are charged with drumming up customers for a tourist attraction or event your job is to ensure that as many people as possible have an enjoyable time. 'How to market tourist attractions, festivals and special events' explains what people are really looking for on a day out or excursion. It offers practical advice on how to meet their expectations, how to achieve visitor satisfaction and how to maximise visitor numbers. The basic principles of planning are set out with supporting control charts and check lists to minimise risks and to guide the first timer, as well as the more experienced promoter and organiser. Guidance to market research, financial planning and pricing, fund raising, using the travel trade, the role of operations in marketing and success monitoring are supported by numerous examples and detailed case histories." - back cover
Analysis Great Britain
Tourism Marketing
Great Britain
Tourism Marketing
Notes Includes index
Bibliography Bibliography: pages 136-137. -Includes index
Subject Advertising -- Tourism -- Great Britain.
Festivals -- Great Britain -- Marketing.
Marketing.
Special events -- Great Britain -- Marketing.
Tourism -- Marketing.
Tourism -- Great Britain -- Marketing.
Visitors, Foreign -- Great Britain.
LC no. 93197314
ISBN 0582102502 (spiral)