| Description |
1 online resource (366 pages) |
| Contents |
Cover; Contents; ""Subliminal"" Advertising; Introduction; Part I -- Advertising Organizations; Chapter 1 -- Advertising Archives-The University of Illinois; Chapter 2 -- Advertising Archives-Other Collections; Chapter 3 -- The Advertising Association (AA) (United Kingdom); Chapter 4 -- The Advertising Council; Chapter 5 -- The Advertising Educational Foundation (AEF); Chapter 6 -- The Advertising Federation of Australia (AFA); Chapter 7 -- Advertising Industry Awards; Chapter 8 -- The Advertising Research Foundation (ARF); Chapter 9 -- Advertising Seminars International (asi) |
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Chapter 19 -- Competitive Media Reporting (CMR)Chapter 20 -- The Council for Marketing and Opinion Research (CMOR); Chapter 21 -- The Council of American Survey Research Organizations (CASRO); Chapter 22 -- Cox Direct-Annual Surveys of Promotional Practices; Chapter 23 -- The Direct Marketing Association (DMA); Chapter 24 -- The Direct Marketing Educational Foundation (DMEF); Chapter 25 -- The European Association of Advertising Agencies (EAAA); Chapter 26 -- The European Society for Opinion and Marketing Research (ESOMAR); Chapter 27 -- The Federal Trade Commission and How It Regulates Advertising |
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Chapter 28 -- The Free-Standing Insert (FSI) CouncilChapter 29 -- Genootschap Voor Reclame (GVR); Chapter 30 -- Gesamtverband Werbeagenturen (GWA); Chapter 31 -- The History of Advertising Trust Archive (HAT) (United Kingdom); Chapter 32 -- The Incorporated Society of British Advertisers (ISBA); Chapter 33 -- Institut de Recherches et d'Etudes Publicitaires (IREP); Chapter 34 -- The Institute of Canadian Advertising (ICA); Chapter 35 -- The Institute of Practitioners in Advertising (IPA); Chapter 36 -- The International Advertising Association (IAA) |
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Chapter 37 -- The International Advertising Festival, CannesChapter 38 -- The International Federation of Periodical Publishers (FIPP); Chapter 39 -- The International Radio & Television Society Foundation (IRTS); Chapter 40 -- The Internet Advertising Bureau (IAB); Chapter 41 -- The Magazine Publishers of America (MPA); Chapter 42 -- The Marketing Science Institute (MSI); Chapter 43 -- The Marketing Society (United Kingdom); Chapter 44 -- The Market Research Council; Chapter 45 -- The Market Research Society (MRS) (United Kingdom); Chapter 46 -- The Market Research Society of Australia (MRSA) |
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Chapter 47 -- The Media Research Club of Chicago (MRCC) |
| Summary |
John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free Americ |
| Bibliography |
Includes bibliographical references |
| Notes |
Print version record |
| Subject |
Advertising agencies.
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Advertising -- Societies, etc
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Advertising agencies
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Advertising -- Societies, etc.
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| Form |
Electronic book
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| ISBN |
9781452221861 |
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1452221863 |
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9781452220444 |
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1452220441 |
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