| Description |
1 online resource (xii, 252 pages) |
| Series |
The Florida James Joyce series |
|
Florida James Joyce series
|
| Contents |
Introduction: A Capital Couple -- Joyce and Advertising -- 1. Advertising and Religion: The New (Improved!) Testament -- 2. Kitschy, Kitschy Coup: "Life" and "History" in a World of Mass-Produced Objects -- 3. Power, Pornography, and the Problem of Pleasure: The Semerotics of Desire and Commodity Culture -- 4. The Virgin Mary and the Urge in Gerty: Praying, Buying, and the Packaging of Desire -- 5. Molly Bloom's "Lifestyle": The Performative as Normative -- 6. When a Fly Gets in Your I: The City, Modernism, and Aesthetic Theory in A Portrait of the Artist as a Young Man |
| Bibliography |
Includes bibliographical references (pages 231-236) and index |
| Notes |
English |
|
Print version record |
| Subject |
Joyce, James, 1882-1941 -- Knowledge -- Advertising
|
|
Joyce, James, 1882-1941 -- Knowledge -- Commercial products
|
| SUBJECT |
Joyce, James, 1882-1941 fast |
| Subject |
Commercial products -- Ireland -- History -- 20th century
|
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Advertising -- Ireland -- History -- 20th century
|
|
Commercial products in literature.
|
|
Advertising in literature.
|
|
LITERARY CRITICISM -- European -- English, Irish, Scottish, Welsh.
|
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Advertising
|
|
Advertising in literature
|
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Commercial products
|
|
Commercial products in literature
|
|
English.
|
|
Languages & Literatures.
|
|
English Literature.
|
|
Ireland
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| LC no. |
98030330 |
| ISBN |
0813021863 |
|
9780813021867 |
|
