2014

100 ways to create a great ad

Collins, Tim, author

London : Laurence King, 2014

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2014

100 ways to create a great ad

Collins, Tim, author

London : Laurence King Publishing, 2014

 

2009

Ads to icons : how advertising succeeds in a multimedia age

Springer, Paul (Mass media specialist)
2nd ed


 

2009

Advertising management

Jugenheimer, Donald W.

Armonk, N.Y. : M.E. Sharpe, [2009]

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2015

Advertising management

Jugenheimer, Donald W., author.

London : Routledge, 2015

 

1983

Advertising : principles and management cases

Dirksen, Charles J.
Sixth edition
Homewood, Ill. : R.D. Irwin, 1983

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1977

Advertising principles, problems, and cases

Dirksen, Charles J.
Fifth edition
Homewood, Ill. : R. D. Irwin, 1977

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2017

Aileron lighting : the sales promotion question

Sivaramakrishnan, Sreeram, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2016

The air force is ready to respond. Anytime. Anywhere

McCarthy, Breda, author

[London] : SAGE, 2016

 

2005

Brand apart : insights on the art of creating a distinctive brand voice

Duffy, Joe.

New York, NY : One Club Pub, [2005]

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1996

Crisis communications : a casebook approach

Fearn-Banks, Kathleen.

Hillsdale, N.J. ; Mahwah, N.J. : L. Erlbaum, 1996

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2002

Crisis communications : a casebook approach

Fearn-Banks, Kathleen.
Second edition
Mahwah, N.J. ; London : Lawrence Erlbaum, 2002

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2007

Crisis communications : a casebook approach

Fearn-Banks, Kathleen.
Third edition
Mahwah, N.J. : Lawrence Erlbaum Associates, Inc., [2007]

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2011

Crisis communications : a casebook approach

Fearn-Banks, Kathleen
4th ed


 

2007

Crisis Communications : a Casebook Approach

Fearn-Banks, Kathleen
3rd ed


 

2017

Facing some home truths : brand backlash and the case of Qantas

Baumann, Chris, author

London : SAGE Publications Ltd, 2017

 

2012

How 30 great ads were made : from idea to campaign

Williams, Eliza, 1973- author.

London : Laurence King Pub., 2012

 

2017

How Aflac used advertising to increase the value of its corporate brand

Gregory, James R.



 

2009

Launch! : advertising and promotion in real time

Solomon, Michael R., author.

[Irvington, N.Y.] : Flatworld Knowledge, [2009]

 

2013

The marketing series. product case studies

Kent, England : TV Choice, 2013

 

2017

Pedigree growth strategy.

Calkins, Tim, author

Evanston, Illinois : Kellogg School of Management, 2017

 

2020

Peloton : brand damage from holiday advertising

D'Entremont, Andrew Ross, author

London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2020

 

2018

Pepsi "live" and learn : all publicity is not good publicity

Allan, David, author

London : SAGE Publications: SAGE Business Cases Originals, 2018

 

2005

Principles of advertising & IMC

Duncan, Tom (Thomas R.), author
Second edition
Chicago, IL : McGraw-Hill/Irwin, [2005]

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2012

Strategic communication : cases in marketing, public relations, advertising and media

Frenchs Forest, N.S.W. : Pearson Australia, [2012]

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1989

Wettbewerb und Werbung

Berlin : Duncker & Humblot, ©1989

 

2006

When ads work : new proof that advertising triggers sales

Jones, John Philip.
Second edition
Armonk, N.Y. : Sharpe, [2006]

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2007

When ads work : new proof that advertising triggers sales

Jones, John Philip.
2nd ed