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Author Flom, Jonathan, 1977- author

Title Act like it's your business : branding and marketing strategies for actors / Jonathan Flom
Published Lanham : The Scarecrow Press, Inc., 2013
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (xv, 247 pages) : illustrations
Contents Act I: Preparing for your career: What is in your control? Scene 1: Begin with goals -- Scene 2: What is branding? -- Scene 3: How does an actor begin to craft a brand? -- Scene 4: You have a brand; now what do you do with it? -- Scene 5: The six 'be's" -- Entr'acte. Act II: Putting it into practice. Scene 1: General audition technique -- Scene 2: Agents and casting directors -- Scene 3: Equity versus non-equity -- Scene 4: Contracts and taking/ turning down work -- Scene 5: Networking -- Scene 6: The cities project -- Bows
Summary In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website .
Bibliography Includes bibliographical references (page 241) and index
Notes Print version record
Subject Acting -- Vocational guidance.
Form Electronic book
ISBN 0810891603 (ebook)
9780810891609 (ebook)
(cloth ;) (alk. paper)
(paperback;) (alk. paper)
(cloth ;) (alk. paper)
(paperback;) (alk. paper)