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Book Cover
E-book
Author Dan, Viorela, author

Title Integrative framing analysis : framing health through words and visuals / by Viorela Dan
Published New York ; London, England : Routledge, 2018
©2018

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Description 1 online resource (183 pages)
Series Routledge Research in Communication Studies ; Volume 4
Routledge research in communication studies ; Volume 4.
Contents Arguments in favor of integrative framing analyses -- Why so few integrative framing analyses? -- Factors influencing the act of framing -- An introduction to integrative framing analysis -- An integrative framing analysis of people living with HIV/AIDS
Summary "Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them--an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together."--Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Communication in medicine -- Methods
Health Communication -- methods
Verbal Behavior -- physiology
Visual Perception -- physiology
Consumer Health Information
HIV Infections -- psychology
Acquired Immunodeficiency Syndrome -- psychology
SOCIAL SCIENCE -- Media Studies.
MEDICAL -- Public Health.
POLITICAL SCIENCE -- Public Policy -- Social Security.
POLITICAL SCIENCE -- Public Policy -- Social Services & Welfare.
Communication in medicine.
HIV-Infizierter
Aidskranker
Kommunikation
Deutungsmuster
Rahmenanalyse
Genre/Form Methods (Music)
Hochschulschrift.
Form Electronic book
ISBN 9781138046368
1138046361
9781351694919
135169491X
9781351694902
1351694901