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Book Cover
Author Lao-Hakosol, Wilaiporn, author

Title Sustainable growth strategies for 999 in the era of the ASEAN economic community : medical equipment and supplies trading in Thailand during changing environmental conditions / Wilaiporn Lao-Hakosol, John Walsh
Published London : SAGE Publications Pvt. Ltd, 2016


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary 999 is a Thai company that sells, distributes and supports medical equipment and supplies. It has achieved steady growth in its 30 years of existence but now faces unprecedented problems due to environmental change through the implementation of the most recent stage of the Association of Southeast Asian Nations (ASEAN) Economic Community (AEC) and other challenges. As an emerging, ageing, affluenza-suffering country, Thailand offers a number of interesting opportunities for a company in this sector but those opportunities also appeal to current and potential competitors. Should 999 be thinking of defending its current position or seeking to expand to new markets within the region?
Notes Originally published in Lao-Hakosol, W., & Walsh, J. (2016). Sustainable growth strategies for 999 in the era of the ASEAN Economic Community: Medical Equipment and Supplies Trading in Thailand during Changing Environmental Conditions. South Asian Journal of Business and Management Cases, 5(2), 136-144
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject 999
ASEAN Economic Community.
ASEAN Economic Community.
Marketing -- Thailand -- Decision making
Marketing -- Decision making.
Genre/Form Case studies.
Case studies.
√Čtudes de cas.
Form Electronic book
Author Walsh, John, active 2016, author
ISBN 9781526430359