I. Television, AIDS and cultural analysis -- 1. Introduction -- 2. Interpreting television -- II. AIDS on television: text and context -- 3. Advertising aids -- 4. The 'AIDS body' in television drama -- III. Making AIDS television: expert cultures/production cultures -- 5. AIDS advertisements: the state/marketing interface -- 6. The 'three waves' of AIDS: intertexts and expertise -- 7. Pastoral space and commercial time: 'Sophie' in image, music and sound -- IV. Viewing AIDS television: audience response -- 8. Reading the 'Grim Reaper' -- 9. Reading the 'Testimonials' and 'Vox Pop Condom' -- 10. Reading 'Sophie' -- 11. Response in context: television and AIDS education