| Description |
x, 219 pages : illustrations ; 26 cm |
| Contents |
Navigating a diverse field -- Why engage with multimodality? -- Systemic functional linguistics -- Social semiotics -- Conversation analysis -- Five more approaches to multimodality -- Designing a multimodal study |
| Summary |
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions; collecting research materials; assessing and developing methods of transcription; and considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies |
| Bibliography |
Includes bibliographical references (pages 199-213) and index |
| Subject |
Modality (Linguistics)
|
|
Cognitive grammar.
|
|
Discourse analysis.
|
|
Psycholinguistics.
|
|
Psycholinguistics
|
|
psycholinguistics.
|
|
17.01 linguistics: general.
|
|
Languages.
|
|
Cognitive grammar.
|
|
Discourse analysis.
|
|
Modality (Linguistics)
|
|
Psycholinguistics.
|
|
Multimodalität
|
|
Semiotik
|
|
Modality (Linguistics)
|
|
Cognitive grammar.
|
|
Discourse analysis.
|
|
Psycholinguistics.
|
|
Languages.
|
| Form |
Electronic book
|
| Author |
Jewitt, Carey, author
|
|
O'Halloran, Kay L., author
|
| LC no. |
2015039260 |
| ISBN |
9780415639231 |
|
0415639239 |
|
9780415639262 |
|
0415639263 |
|
