The advent of the avatar -- Entering into the virtual world and v-commerce contract formation -- Legal terms and conditions governing participation in virtual worlds -- The minimum content the law requires for virtual world and social network websites -- Protecting and exploiting intellectual property rights in virtual worlds and social networks -- Marketing, promotion and advertising of internet social networks and virtual worlds -- Protecting personal privacy in virtual worlds and social networks -- The distance selling regulations and sales through virtual worlds -- Agreements between virtual worlds or social networks and infrastructure providers -- Strategic agreements between virtual worlds and aggregators of the service -- Protecting corporate and individual reputation in virtual worlds and social networks -- Disability discrimination considerations with virtual worlds and social networks -- Employment law issues and employees' participation in virtual worlds
Bibliography
Includes bibliographical references (pages [237]-238) and index
