| Description |
xx, 516 pages : illustrations ; 25 cm |
| Series |
Asser international sports law series |
|
Asser international sports law series.
|
| Contents |
1. Introductory remarks -- 2. Negotiating drafting and interpreting sports marketing agreements: some general legal and practical points and considerations -- 3. The importance of intellectual property rights in sports event marketing -- 4. Letters of intent, heads of agreement and preliminary agreements -- 5. Confidentiality and non-disclosure agreements -- 6. Sports event management agreements -- 7. Sports corporate hospitality agreements -- 8. Sports sponsorship agreements -- 9. Sports stadia naming rights agreements -- 10. Sports stadia concession agreements -- 11. Sports licensing and merchandising agreements -- 12. Sports image rights and endorsement agreements -- 13. Sports TV rights agreements -- 14. Sports new media rights agreements -- 15. Fiscal aspects -- 16. EU aspects -- 17. Alternative dispute resolution -- 18. "Best endeavours" clauses -- 19. "Boiler plate" clauses -- 20. Concluding remarks |
| Analysis |
Commercial law |
|
Law |
|
Law, general |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Marketing -- Law and legislation.
|
|
Sports -- Marketing -- Law and legislation.
|
|
Sports -- Marketing.
|
| LC no. |
2011938391 |
| ISSN |
1874-6926 |
| ISBN |
9067047929 (hbk.) |
|
9789067047920 (hbk.) |
|
(e-ISBN) |
|
