Description |
xvi, 416 pages : illustrations ; 25 cm |
Contents |
Part I. Fundamentals. 1. Definition, evolution and curriculum -- 2. Sport management: scope and career opportunities -- 3. Experiential learning through field experiences: internships and practica -- 4. Research and inquiry. Part II. Human resource managemnt. 5. Organizational theory and the stody of sport -- 6. Group decision making and problem solving -- 7. Human resource managemtn in sport -- 8. Labor relations in professional sports. Part III. Issues of policy. 9. Ethics -- 10. Tort libaility and risk maqnagement -- 11. Contract law and sport applications -- 12. Constitutional and statutory law -- 13. Sport governance. Part IV. Facilities. 14. Managing the facility. Part V. Marketing. 15. Sport marketing: strategies and tactics -- 16. Sponsorship -- 17. Sport licensing. Part VI. Economics and finance. 18. Economics and sport -- 19. Accounting and budgeting -- 20. Financing sport |
Notes |
Includes bibliographical references and index |
Bibliography |
Includes bibliographical references and index |
Subject |
Sports administration -- Study and teaching -- United States.
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Sports administration.
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Author |
Parkhouse, Bonnie L.
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LC no. |
00026077 |
ISBN |
0072300329 alkaline paper |
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