| Description |
xvi, 326 pages : illustrations, portraits ; 29 cm |
| Series |
Sport management library |
|
Sport management library.
|
| Contents |
Introduction to the sport industry / Andy Gillentine & R. Brian Crow -- Why sport management matters / Catriona Higgs & Betsy McKinley -- Communication and media relations in sport / Andy Gillentine, R. Brian Crow & Cheri Bradish -- Management and leadership in the sport industry / Jeremy S. Jordan & Aubrey Kent -- An introduction to sport economics / Matthew T. Brown & David Matthew Zuefle -- Sport finance / Tom H. Regan & Matthew Bernthal -- Sport marketing / John Clark -- Sponsorship and sales in the sport industry / Nancy L. Lough -- Sport facility and event management / Bernie Goldfine & Tom Sawyer -- Sport Industry and the law / Paul J. Batista -- Sport governance / Dennis Phillips -- Ethics in the sport industry / Lynn I. Ridinger & T. Christopher Greenwell -- Global sport industry / Artemisia Apostolopoulou & Dimitra Papadimitriou -- Sport management internships / John J. Miller -- Your future in the sport industry / Benjamin D. Gross, Colby B. Jubenville, & Craig Crow |
| Summary |
Foundations of sport management, 2nd edition, offers a comprehensive introduction to the sport industry. Features insights from five new sport management experts, allowing the reader to learn from 24 of the leading scholars in sport management today |
| Notes |
"Updated and expanded" |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Sports administration.
|
| Author |
Crow, R. Brian.
|
|
Gillentine, Andy.
|
| LC no. |
2009930513 |
| ISBN |
188569394X (hbk.) |
|
9781885693945 (hbk.) |
|
