| Description |
xiii, 207 pages : illustrations, map ; 26 cm |
| Contents |
1. Sports entrepreneurship: a theoretical approach / Dorene Ciletti -- 2. Building an entrepreneurial sports empire: the case of Red Bull / Nicholas Burton, Simon Chadwick, and Samantha Gorse -- 3. Doing good while doing well in sports: sports entrepreneurs and social impact / Kenneth L. Shropshire -- 4. Sports entrepreneurship: the case of the Indian Premier League / David Hoyt ad George Foster -- 5. Get fit with the Grizzlies: application of entrepreneurship in sport sponsorship / Richard L. Irwin, Carol Irwin, and Joris Drayer -- 6. Entrepreneurial market leaders: Australian football league expansion through new team development / Heath McDonald and Constantino Stavros -- 7. Bridge, gate keeper, negotiator: the sports agent as entrepreneur / Anna Semens -- 8. Entrepreneurship in sports broadcasting / Rodoula H. Tsoitsou -- 9. The College Sport Research Institute: where theory and practice lead to action / Richard M. Southall, Mark S. Nagel, and Deborah J. Southall -- 10. Entrepreneurial price lining strategy in sports / Conway Lackman, Dorene Ciletti, John Lanasa, and Maryellen Kelly -- 11. Entrepreneurs, organizations, and sport marketplace: subjects in search of historians / Stephen Hardy -- 12 NWCA entrepreneurial model: a proactive approach to program eliminations / Coyte Cooper -- 13. Tennis player longevity at the top of the ATP and WTA world rankings / Carlos Pestana Barros and Mário Teixeira |
| Summary |
Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. Editors Dorene Ciletti and Simon Chadwick have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organizations, associations, and sport-related products from the US, Australia, Europe, and India. --Book Jacket |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Dorene Ciletti is an assistant professor in the marketing and sports marketing division in the Palumbo Donahue School of Business at Duquesne University. Her research and teaching interests include sport marketing, marketing fundamentals, and sales. She is particularly interested in sustainability and its integration in sport and in marketing. Her work has covered a range of subjects including the Pittsburgh Steelers, league sustainability communication, the secondary ticket market, communication in selling, and marketing strategies for career development. Ciletti, who earned a PhD and MBA, coordinates student sales competitions for Duquesne, and serves as faculty sponsor for the Pi Sigma Epsilon professional sales and marketing fraternity on campus. Ciletti s work has appeared in various sports and marketing journals, such as the International Journal of Sport Communication, Journal of Applied Marketing Theory, and the Journal for the Study of Sports and Athletes in Education, and her textbook, Marketing Yourself, was a first for the high school market, combining marketing theory and practice with business market knowledge and career development. --Book |
|
Simon Chadwick is a professor and chair in Sport Business Strategy and Marketing at Coventry University Business School, where he is also the founder and Director of the Centre for the International Business of Sport (CIBS). Chadwick s research and teaching interests lie in the areas of sponsorship, sport marketing, and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behavior, the Olympic Games, the Indian Premier League, and Grand Slam tennis tournaments. Chadwick, who previously worked at the University of London and the University of Leeds, is the editor of Sport, Business and Management: An International Journal, is a former editor of the International Journal of Sports Marketing and Sponsorship (he continues to serve as an editorial board member for several other sport journals), and has authored and published more than 500 articles, conference papers, and books on sport. --Book |
| Subject |
Entrepreneurship.
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Sports administration.
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Sports -- Economic aspects.
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Sports -- Marketing.
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| Author |
Chadwick, Simon, 1964- editor
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Ciletti, Dorene, editor
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| LC no. |
2011936286 |
| ISBN |
1935412256 |
|
9781935412250 |
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