| Description |
xvi, 266 pages : illustrations, maps ; 24 cm |
| Contents |
1. The virtuous circle of value creation in the sports industry -- 2. Value creation and performance criteria for sport entities / Tanguy Jacopin, Kimio Kase and Ignacio Urrutia -- 3. National context and profit strategy of the sport entity : how to overcome the national borders of the sport entities? / Tanguy Jacopin -- 4. Value creation in two of the most prestigious Spanish football clubs : Real Madrid CF and FC Barcelona, 2000-2006 /Kimio Kase [and others] -- 5. The proto-image of Real Madrid : implications for marketing and management / Kimio Kase, Ignacio Urrutia and Magdalena Opazo -- 6. Value creation from the organizational structure of a sports entity / Sandalio Gómez, Carlos Martí and Magdalena Opazo -- Appendix I. Why NGOs matter for the success of sporting events : the case of the America's Cup / Tanguy Jcopin and Ignacio Urritia -- Appendix II. Strategic evaluation of sponsorship and patronage / Kimio Kase, Ignacio Urrutia and Carlos Martí -- Appendix III. Structural characteristics of sport organizations : main trends in the academic discussion / Sandalio Gómez, Magdalena Opazo and Carlos Martí |
| Summary |
"The sports business has become one of the fastest growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a new conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers"-- |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Professional sports -- Economic aspects.
|
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Professional sports -- Management.
|
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Professional sports.
|
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Sports administration.
|
| Author |
Kase, Kimio, 1949-
|
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Urrutia, Ignacio.
|
| LC no. |
2010016803 |
| ISBN |
0521199239 |
|
9780521199230 |
|
