| Description |
xxi, 245 pages ; 24 cm |
| Contents |
Section I Theoretical foundations: sport and the natural environment -- Section II Strategic approach -- Section III Marketing and communications -- Section IV Finance and sponsorship -- Section V Facility and event management |
| Summary |
With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport management and the natural environment is the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities. It considers the unique social, economic and political space that sport occupies in society, and examines the most important practical managerial issues related to sport and the environment |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Social responsibility of business.
|
|
Sports administration.
|
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Sports -- Environmental aspects.
|
| Author |
Casper, Jonathan M., editor
|
|
Pfahl, Michael E., editor
|
| LC no. |
2014043130 |
| ISBN |
0415715407 (Hardback) |
|
0415715423 (Paperback) |
|
9780415715409 (Hardback) |
|
9780415715423 (Paperback) |
|
(eBook) |
|
