| Description |
312 pages : illustrations ; 26 cm |
| Contents |
The new sport management environment / Ian O'Boyle and Trish Bradbury -- The impact of sport in society / Emma Sherry -- Organisational structure and theory of non-profit sport organisations / Packianathan Chelladurai, Wirdati Radzi and Megat Ahmad Kamaluddin Megat Daud -- Professional sport / Paul Turner -- The global sport environment / Eric Macintosh and John Harris -- Creating high-performing non-profit sport organisations / Popi Sotiriadou and Veerle de Bosscher -- Controlling and managing organisational performance : the viable system model / Winnie O'Grady and John Davies -- Strategic management in non-profit sport / Ian O'Boyle -- Managing volunteers in grassroots sport / Tracy Taylor and Ashlee Morgan -- Sport governance / Ian O'Boyle -- Leadership in sport management / Duncan Murray and Sarah Chua -- Soliciting sport sponsorship / Bettina Cornwell -- Sport marketing / Brenda Pitts -- The economics of sport / Sam Richardson -- Communication and social media / Ashleigh-Jane Thompson -- Sport law / Neville Cox -- Sport event management / Insun Sunny Lee and Graham Brown -- Sport tourism / Graham Brown and Insun Sunny Lee -- The continuing evolution of sport management / Trish Bradbury and Ian O'Boyle |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Do Not Withdraw Book/chapter written by UniSA staff SUSA |
| Subject |
Communication in sports.
|
|
Sports administration.
|
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Sports sponsorship.
|
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Sports -- Marketing.
|
| Author |
Bradbury, Trish, editor
|
|
O'Boyle, Ian, editor
|
| LC no. |
2016032191 |
| ISBN |
9781138100626 (hardback) |
|
9781138100633 (paperback) |
|
