Title Movie choice : exploring the role of preference and comsumer involvement / Francine V Garlin and Robyn L. McGuiggan

Published Broadway, N.S.W. : School of Marketing, University of Technology, Sydney, 2000

Copies

Location	Call no.	Vol.	Availability
W'PONDS	790.0994 Gar/Mce		AVAILABLE

Description 22 pages ; 30 cm Series Working paper series ; 3/00 Working paper series (University of Technology, Sydney. School of Marketing) ; 3/00 Notes "This study empirically tests the relationship between movie preference and choice on television, video and at the cinema, and the impact of consumer involvement of that choice."-- abstract Bibliography Includes bibliographical references (leaves 17-22) Subject Consumer behavior -- Australia. Consumers' preferences -- Australia. Leisure industry -- Australia. Leisure -- Australia. Author McGuiggan, Robyn L University of Technology, Sydney. School of Marketing LC no. 00002199

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