Title Research Methods for Leisure and Tourism : a practical guide / A. J. Veal

Edition Second edition Published London : Pearson ; New York : Financial Times/Prentice Hall, 1997

Copies

Location	Call no.	Vol.	Availability
MELB	790.0723 Vea/Rmf 1997		AVAILABLE
MELB	790.0723 Vea/Rmf 1997		AVAILABLE

Description xv, 320 pages : illustrations ; 24 cm Series Leisure management series Leisure management series. Contents 1. Introduction: the what, why and who of leisure and tourism research -- 2. Approaches to leisure and tourism research -- 3. Starting out: research plans and proposals -- 4. The range of research methods -- 5. Reviewing the literature -- 6. Secondary data: sources and analysis -- 7. Observation -- 8. Qualitative methods -- 9. Questionnaire surveys -- 10. Questionnaire design -- 11. Research practice -- 12. Sampling -- 13. Survey analysis -- 14. Statistical analysis -- 15. Preparing a research report Summary "This edition retains the wide coverage of tourism and specific marketing of the first edition and, in addition, provides material covering recent developments. The book is practical in manner, examining a wide range of methods for market research and providing assistance on presenting information." -- WEBSITE Notes "First published in Great Britain in 1992" Includes index Bibliography Includes bibliographical references and index Credits At foot of t.p.: ILAM Performer At foot of title page: ILAM, Institute of Leisure and Amenity Management Subject Leisure -- Research -- Methodology. Leisure -- Research. Leisure -- Great Britain -- Information services. Leisure -- Great Britain. Recreation -- Research -- Methodology. Recreation -- Research. Recreational surveys -- Great Britain. Tourism -- Research -- Methodology. Tourism -- Research. Tourism -- Great Britain -- Information services. Tourism -- Great Britain. Author Institute of Leisure and Amenity Management ISBN 0273620525 (paperback)

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