| Description |
ix, 284 pages : illustrations ; 29 cm |
| Contents |
Pt. I. Preparation -- Ch. 1. Your Commercial Recreation, Event, and Tourism Business Adventure -- Ch. 2. Entrepreneurship and the Business Planning Process -- Pt. II. Planning Basics -- Ch. 3. Business Concept: Products and Services -- Ch. 4. Other Profit Centers, and Facilities -- Ch. 5. Market Analysis, Target Markets, and Competitive Analysis -- Ch. 6. Marketing, Promotions, and Communications -- Pt. III. Management Principles and Practices -- Ch. 7. Management, Leadership, and Team Building -- Ch. 8. Service Quality Management and Customer Loyalty -- Ch. 9. Ethics, Environmental Management, and Sustainability -- Ch. 10. Protecting Your Assets: Liability and Risk Management -- Pt. IV. Pulling the Plan Together -- Ch. 11. Planning and Analysis -- Ch. 12. Completing and Implementing the Business Plan -- Ch. 13. Preparing for a Career in Commercial Recreation, Events, and Tourism |
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App. A. NRPA Council on Accreditation Standards for Recreation, Park Resources, and Leisure Services Education -- App. B. Resort and Commercial Recreation Association Certified Commercial Recreation Professional Competencies |
| Summary |
"Recreation, Event, and Tourism Businesses: Start-Up and Sustainable Operations reveals the keys to business success in the commercial recreation, event, and tourism sector. Until now, students, professors, and professionals interested in this growing industry have been limited to general business or basic recreation texts. In this book the authors have combined their expertise as both business owners and professors to offer a comprehensive and industry-specific course textbook and step-by-step guide for business start-up." "Recreation, Event, and Tourism Businesses presents new professionals and potential business owners with clear, easy-to-read directions for developing and writing a business plan. The book's business profiles and case studies serve as examples to follow when working on the plan and help readers gain insight into how businesses are planned, started, and funded. It also lays out important strategies for starting a business and shares best practices based on successful recreation businesses."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Tourism -- Management.
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Special events -- Management.
|
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Recreation industry -- Management.
|
| Author |
Tierney, Patrick T.
|
| LC no. |
2008020317 |
| ISBN |
9780736063531 soft cover |
|
0736063536 soft cover |
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