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Book Cover
Book
Author Wu, Chin-Tao.

Title Privatising culture : corporate art intervention since the 1980s / Chin-Tao Wu
Published London ; New York : Verso, [2002]
©2002

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Location Call no. Vol. Availability
 MELB  707.973 Wua/Pcc  AVAILABLE
Description xvii, 392 pages : illustrations (some color) ; 21 cm
regular print
Contents 1. Introduction -- 2. Public arts funding in America and Britain: preliminaries -- 3. The changing role of government in the arts -- 4. Guardians of the enterprise culture: art trustees -- 5. Embracing the enterprise culture: art institutions since the 1980s -- 6. Corporate art awards -- 7. Showcases of contemporary art within corporate premises -- 8. Corporate art collections -- 9. Conclusion: from conservatism to neo-conservatism
Summary From Absolut Vodka's sponsorship of student art shows to BMW's logo on the banners advertising major art exhibitions, corporate sponsorship and business involvement in the visual arts have become increasingly common features of our cultural lives. Chin-tao Wu's book is the first concerted attempt to detail the various ways in which business values and the free-market ethos have come to permeate the sphere of the visual arts since the 1980s. It analyses the role of government in injecting the principles of the free market into public arts agencies in particular the Arts Council in Great Britain and the National Endowment for the Arts in the USA. It looks at the corporate take-over of art museums, highlighting the ways in which cultural capital can thereby be garnered by business elites; and it considers the ways in which corporations have succeeded in integrating themselves into the infrastructure of the art world itself by showcasing contemporary art in their own corporate premises
Analysis Great Britain
United States
Arts policy
Corporations
Culture
Museums and galleries
Patronage
Privatisation
Executives
Statistics
Overseas item
Cultural capital
Notes Includes bibliography and index
Bibliography Includes bibliographical references (pages [357]-375) and index
Subject Art patronage.
Corporations -- Art collections -- Great Britain.
Corporate sponsorship -- United States.
Privatization.
Art patronage -- United States.
Art patronage -- Great Britain.
Corporations -- Art collections.
Art -- Economic aspects.
Art and state -- United States.
Art and state -- Great Britain.
LC no. 2002280745
ISBN 1859844723 paperback
1859846130
Other Titles Corporate art intervention since the 1980s