| Description |
xxviii, 496 pages : illustrations ; 24 cm |
| Contents |
1. The United States' Food Industry and Its Imperative for New Products / Aaron L. Brody, John M. Connor and John B. Lord -- 2. The Marketing Drive for New Food Products / Liz Robinson -- 3. Product Policy and Goals / John B. Lord -- 4. New Product Failure and Success / John B. Lord -- 5. The Food Product Development Process / Marvin J. Rudolph -- 6. Product Concepts and Concept Testing / John B. Lord -- 7. Food Science, Technology, and Engineering Overview for Food Product Development / Romeo T. Toledo and Aaron L. Brody -- 8. Development of Packaging for Food Products / Aaron L. Brody -- 9. New Product Organizations: High-Performance Team Management for a Changing Environment / Robert E. Smith and John W. Finley -- 10. New Food Products: Technical Development / Stanley Segall -- 11. Innovative New Food Products: Technical Development in the Laboratory / Alvan W. Pyne -- 12. R&D-Driven Product Evaluation in the Early Stage of Development / Howard R. Moskowitz -- 13. Shelf Life of Packaged Foods, Its Measurement and Prediction / Gordon L. Robertson -- 14. Toward the Development of an Integrated Packaging Design Methodology: Quality Function Deployment - An Introduction and Example / Stephen A. Raper -- 15. Innovative Food Packaging Graphics and Testing: A Packaging Decision Can Change the Course of a Company / J. Roy Parcels -- 16. Mandatory Food Package Labeling in the United States / Jean Storlie and Aaron L. Brody -- 17. Launching the New Product / John B. Lord -- 18. Public Policy Issues / Eric F. Greenberg |
| Notes |
Orignally published: Lancaster, Pa. : Technomic Pub., 2000 |
| Bibliography |
Includes bibliographies and index |
| Subject |
Beverages -- Marketing.
|
|
Food industry and trade -- Management.
|
|
Food industry and trade.
|
|
Food -- Marketing.
|
|
New products.
|
| Author |
Brody, Aaron L.
|
|
Lord, John B. (John Brian), 1949-
|
| LC no. |
99066882 |
| ISBN |
1566767784 |
|
