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Book

Title Coca-cola : portrait of a business
Published [Place of publication not identified] : Coca-Cola Company, 1969

Copies

Location Call no. Vol. Availability
 ADPML SPC  663.62 Coc/Ccp  LIB USE ONLY
Description 36 pages : illustrations, map, portrait, chiefly coloured; 23 x 31 cm.
Contents Introduction: Portrait in miniature -- Early background -- Coca-Cola is born -- Coca-Cola in bottles -- Early progress -- The famous bottle -- New leadership -- New packages, new products -- Quality -- Sharing prosperity -- Coca-Cola today -- Organisation -- The Coca-Cola Export Corporation -- The Australasian area -- Coca-Cola in Australia -- The Sydney Bottling Plant
Summary Provides history of the company since 1866, with later emphasis on the Australasian area, including Australia, New Zealand, Papua-New Guinea, and the Pacific Islands south of the equator.
Notes Cover title
Subject Coca-Cola Company -- History.
Soft drink industry.