| Description |
xvi, 192 pages : illustrations, maps ; 25 cm |
| Contents |
Introduction -- Take a look at my giraffe : promoting Chester zoo -- Jane's ride across America -- Kerala : God's own country : from backwaters to one of the ten paradises on earth -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign -- Taking the time to listen, learn & act : an example of complex international dialogue -- Setting up an effective press office for a professional body -- Managing the evolution of an agency to meet the needs of a digital media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication -- Coca-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place branding as an alternative approach to local authority corporate identity -- Chimney pots campaign |
| Summary |
-The use of social media and blogging as a communications medium; -- |
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-high profile international charitable fundraising; -- |
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-local authority identity change; -- |
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-property sector PR. -- |
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-sports sponsorship; -- |
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-the growing importance of corporate social responsibility programmes; -- |
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Danny Moss is Professor of Corporate and Public Affairs at the University of Chester, UK. -- |
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Featuring cases from around the world, including the UK, India, Korea, Demark, Croatia and the US, this book is an invaluable resource for teachers, researchers and students working in public relations, corporate communication and public affairs. -- |
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Melanie Powell is a Senior Lecturer of Public Relations at Manchester Metropolitan University, UK, and programme leader for the university's CIPR Diploma. --Book Jacket |
|
This second edition of Public Relations Cases builds on the success of the previous edition to offer new insights into the changing face of contemporary public relations and the development of PR and communication strategies. The book also examines: -- |
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This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance and sophistication of this function both in public and private sector organizations. -- |
| Notes |
Previous ed.: 2000 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Donated by Mr Eric Robins for the Library Bookplate appeal 2008 Mr Erica Robins |
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Description based on print version record |
| Subject |
Corporations -- Public relations -- Case studies.
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International business enterprises -- Case studies.
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Public relations -- Case studies.
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Public relations -- Cross-cultural studies.
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| Genre/Form |
Case studies.
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| Author |
DeSanto, Barbara, 1950-
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Moss, Danny, 1954-
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Powell, Melanie.
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| LC no. |
2009036140 |
| ISBN |
0415773377 (paperback) |
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0415773369 (hardback) |
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9780415773362 (hardback) |
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9780415773379 (paperback) |
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