| Description |
xv, 269 pages ; 23 cm |
|
regular print |
| Series |
Routledge advances in management and business studies ; 10 |
|
Routledge advances in management and business studies ; 10
|
| Contents |
Introduction: Public relations research: interdisciplinary perspectives / Danny Moss, Dejan Vercic and Gary Warnaby -- Pt. I. Public relations and management theory. 1. The origins of public relations theory in economics and strategic management / Dejan Vercic and James E. Grunig. 2. Strategy and public relations / Danny Moss and Gary Warnaby -- Pt. II. Contemporary perspectives of public relations. 3. A feminist phase analysis of research on women in postmodern public relations / Larissa A. Grunig. 4. Public relations and rhetoric: history, concepts, future / Elizabeth L. Toth. 5. Psychology and public relations / Jon White -- Pt. III. International perspectives of public relations. 6. Public relations: the cultural dimension / Toby Macmanus. 7. Preliminary Delphi research on international public relations programming: initial data supports application of certain generic/specific concepts / Robert I. Wakefield -- Pt. IV. Historical-German perspectives of public relations |
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8. The origins and development of public relations in Germany and Austria / Karl Nessmann. 9. Public relations and the development of the principle of separation of advertising and journalistic media programmes in Germany / Barbara Baerns |
| Notes |
"Papers from the annual International Public Relations Research symposium"--Intro |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Corporations -- Public relations -- Congresses.
|
|
Public relations -- Congresses.
|
| Genre/Form |
Conference papers and proceedings.
|
| Author |
Moss, Danny, 1954-
|
|
Verčič, Dejan.
|
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Warnaby, Gary.
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| LC no. |
99016205 |
| ISBN |
0415217679 |
|
0415316189 (paperback) |
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