| Description |
viii, 327 pages ; 24 cm |
| Contents |
Machine derived contents note: Contents -- Introduction -- Ambassadors -- Clearly there's no substitute -- Announcements -- The information super highway -- Astroturfing -- PR creates smokescreen -- Brands -- Cola brands fizzing after allegations -- Briefings -- Master plan Leeds to nowhere -- Broadcast media -- PR man of letters -- Celebrities -- Community relations -- Good intentions turned around -- Contingency planning -- In a froth over debt collection -- Crisis Management -- Motorists let down by tyre fiasco -- Damage limitation -- Destabilizing the PR effort -- Diplomacy -- Love thy neighbour -- Direct mail -- Volkswagen blasted over bomb mailer -- Disclosure -- 'Virus' catches consultancy out -- Endorsement -- Radio star makes waves -- Ethics -- The lie of the land -- Event management -- PROs left feeling sheepish -- Financial PR 1 -- Share value takes a kicking -- Financial PR 2 -- From sexual relations to investor relations -- Goodwill -- Trouble brewing -- Government -- Grave error in burying bad news -- Grassroots campaigns -- Boob job exposed -- Guerrilla marketing -- Naked ambition -- Healthcare PR 1 -- Open doors policy opens wounds -- Healthcare PR 2 -- A bitter pill to swallow -- Hype -- Bottled water launch becomes washout -- Icons -- Home truths for lifestyle icon -- Internal communications -- Mechanical failure -- Interviews 1 -- Losing the PR war -- Interviews 2 -- Dogged by bad publicity -- Issues management -- Pouring oil on troubled waters -- Journalists 1 -- Registering disdain -- Journalists 2 -- Investigating journalism -- Journalists 3 -- Smoke and Glass mirrors -- Kobe Bryant -- Hot shot caught short -- Launches 1 -- Unsinkable enthusiasm -- Launches 2 -- Creating media impact -- Leadership -- Conservative with a small 'c' -- Libel -- Lawsuit hard to swallow for PR people -- Lobbying -- PR hall of shame -- Mascots -- Costume drama -- Media lists -- List hysteria alert -- Media relations 1 -- Football guru's PR own goal -- Media relations 2 -- New release hits wrong note -- Minority groups -- Taking the message to market -- News management -- Courage of convictions -- Newspapers -- Retraction drives newspaper bananas -- Off the record -- All that glitters. -- Opinion formers -- Image is a bankable asset -- Philanthropy -- A good strategic fit? -- Photocalls -- Hotel reservations over photocall -- Political PR -- Battle for hearts and minds -- Promotions -- Operating in a PR vacuum -- Propaganda -- Truth is the first casualty of PR war -- Publicity -- Falling fowl of public opinion -- Public opinion -- The offal truth -- Quotes -- Radio -- Promotion leaves station cooling its heels -- Reputation management -- Even playing field -- Research -- Own goal for football brand -- Rumour management -- Devil of a stain mars reputation -- Smear campaigns -- Virgin sullied but reputation intact -- Soundbites -- When the chips are down -- Speeches -- CEO caught pie-eyed -- Spokespeople -- Legal eagle sings the blues -- Sports PR -- Kicked into touch -- Stakeholder relations -- Airline grounded over PR response -- Stunts -- Tearing strips off publicity attempt -- Targeting -- Scouting for revenue -- Television -- Bogged down -- Testimonials -- Word is out -- Undercover operations - A royal pardon -- Video News Releases -- Video killed the media star -- Viral marketing -- Maize of deception -- World Wide Web 1-- Kick in the teeth -- World Wide Web 2 -- Room for improvement -- XXXX Factor -- Youth marketing -- Knickers in a twist -- Zephaniah, Benjamin -- Poetic licence -- Conclusion -- What's making PR such a disaster area? |
| Summary |
"Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe. Documenting both the infamous and the unreported PR disasters from the worlds of branding, business, media, music, politics and sport, he asks the question, "How can these catastrophes continue to happen?""--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Subject |
Public relations -- Case studies.
|
|
Public relations -- Miscellanea.
|
| Genre/Form |
Case studies.
|
| LC no. |
2004019008 |
| ISBN |
074944259X |
|
