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Book Cover
Book
Author Macnamara, Jim R

Title Jim Macnamara's public relations handbook : a practical guide to the planning, management and measurement of modern public relations by one of the industry's most respected leaders / Jim Macnamara
Published Melbourne : Information Australia, [2000]
©2000

Copies

Location Call no. Vol. Availability
 MELB  659.2 Mac/Jmp  AVAILABLE
Description xii, 290 pages ; 25 cm
regular print
Analysis Communication skills
Public relations
Notes "The best of Public relations handbook for clubs & associations and Public relations handbook for managers & executives has been brought together in this new edition"
Bibliography Bibliography
Subject Business communication.
Public relations -- Handbooks, manuals, etc.
Public relations -- Australia.
Genre/Form Handbooks and manuals.
Author Macnamara, Jim R. Public relations handbook for clubs and associations
Macnamara, Jim R. Public relations handbook for managers and executives
LC no. 00002150
ISBN 1863503137 (paperback)
Other Titles Public relations handbook
OTHER TI Public relations handbook for managers and executives
Other Titles Public relations handbook for clubs and associations
Public relations handbook for managers and executives
Public relations handbook