| Description |
xi, 333 pages ; 24 cm |
| Series |
Praeger series in political communication, 1062-5623 |
|
Praeger series in political communication.
|
| Contents |
1. Public Relations Is a Rhetorical Experience: The Integral Principle in Case Study Analysis / William N. Elwood -- 2. Scandalous Rhetorics / Barry Brummett -- 3. Mobil's Epideictic Advocacy: "Observations" of Prometheus Bound / Richard E. Crable and Steven L. Vibbert -- 4. The Engineering of Outrage: Mediated Constructions of Risk in the Alar Controversy / Jamie Press Lacey and John T. Llewellyn -- 5. "I Am a Scientologist": The Image Management of Identity / Jeffrey L. Courtright -- 6. Plastic as Planet-Saving "Natural Resource": Advertising to Recycle an Industry's Reality / Patricia Paystrup -- 7. From "We Didn't Do It" to "It's Not Our Fault": The Use of Apologia in Public Relations Crises / Keith Michael Hearit -- 8. Philip Morris Magazine: An Innovation in Grass Roots Issue Management / Rachel L. Holloway -- 9. Janus in the Looking Glass: The Management of Organizational Identity in Corporate Recruitment Videos / Theresa A. Russell-Loretz |
|
10. The Rhetoric of Indoctrination: A Critical Analysis of New Employee Orientation / Mitchell S. McKinney -- 11. SANE/Freeze, Issue Status, and Rhetorical Diversification / Michael F. Smith -- 12. Issue Management During Corporate Mergers: A Case Study of AT&T and NCR / Kelly Fudge -- 13. Communication in Ballot Issue Campaigns: A Rhetorical Analysis of the 1991 Cincinnati Public Schools Levy Campaign / Jeffrey P. Joiner and Kathleen M. German -- 14. Public Relations and the Ethics of the Moment: The Anatomy of a Local Ballot Issue Campaign / William N. Elwood -- 15. Critical Theory in Public Relations Inquiry: Future Directions for Analysis in a Public Relations Context / Kathleen M. German |
| Analysis |
Public relations |
| Notes |
Bibliography: p295-325. _ Includes index |
| Bibliography |
Includes bibliographical references (pages [295]-325) and index |
| Subject |
Public relations -- United States -- Case studies.
|
| Author |
Elwood, William N.
|
| LC no. |
94042837 |
| ISBN |
0275949710 |
|
0275951502 (paperback) |
|
