| Description |
xviii, 486 pages : illustrations ; 26 cm |
| Contents |
Pt. 1. Concept, practitioners, context, and origins -- Ch. 1. Introduction to contemporary public relations -- Ch. 2. Practitioners of public relations -- Ch. 3. Organizational settings -- Ch. 4. Historical origins -- Pt. 2. Foundations -- Ch. 5. Ethics and professionalism -- Ch. 6. Legal considerations -- Ch. 7. Theoretical underpinnings : adjustment and adaptation -- Ch. 8. Communication and public opinion -- Ch. 9. Internal relations and employee communication -- Ch. 10. External media and media relations -- Pt. 3. Management process -- Ch. 11. Step one : defining public relations problems -- Ch. 12. Step two : planning and programming -- Ch. 13. Step three : taking action and communicating -- Ch. 14. Step four : evaluating the program -- Pt. 4. The practice -- Ch. 15. Business and industry public relations -- Ch. 16. Government and public affairs -- Ch. 17. Nonprofits, trade associations, and nongovernmental organizations |
| Summary |
"Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations."--BOOK JACKET |
| Notes |
Previous ed.: 2000 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations.
|
| Author |
Center, Allen H.
|
|
Broom, Glen M.
|
| LC no. |
2005016701 |
| ISBN |
0130082007 paperback |
|
013123014X hardback |
|
