| Description |
vii, 144 pages : illustrations ; 24 cm |
| Contents |
Does society need public relations? -- Media use and the term PR -- Criticisms of public relations -- Popular press attacks on public relations -- Common themes in critiques of public relations -- Popular press books describing the importance of public relations -- Professional and academic defenses of public relations -- The profession : the Public Relations Society of America (PRSA) -- Academics defend the practice -- Public relations and the marketplace of ideas -- Re-focusing public relations -- Conclusion -- Ethical implications of public relations? -- What is public communication? -- Ethical responsibilities of PR as a form of public communication -- Ethical perspectives -- Professional associations and ethics -- The boundary-spanning role of the PR professional -- Tensions for PR practitioners -- Power relationships -- The power of public relations professionals in the corporation -- A postmodern perspective on PR -- What can we hope for? -- Conclusion -- Who practices public relations? -- Corporate-centric histories of public relations -- Antagonistic views of corporations and activists -- Power and marginalization -- First reform era : abolitionists and temperance -- Public relations aspect -- Second reform era : the muckrakers -- Public relations aspect -- Saul Alinsky: activism in the 1960's -- Public relations aspect -- Internet activism -- Public relations aspect -- Labor unions and public relations -- Public relations aspect -- Conclusion -- Public relations influences society -- Marketplace of ideas -- Issues management : a framework of effects on public policy -- EPA bans ALAR under pressure -- AMA's objection to national health insurance -- Local battles : retail and healthcare -- Shaping public behavior -- Keep America beautiful -- Online sexual exploitation -- Ready.gov : preparing for disasters -- Germany and social change -- Nazi anti-semitic communication -- Nazi anti-tobacco campaign -- Mixing social and policy changes : direct-to-consumer advertising and big pharm -- Conclusion -- Global effects of public relations -- Public diplomacy : government public relations goes global -- Private voluntary organizations : activism goes global -- Corporations : increased demands from a global network of relationship -- Expectation gap complications -- Conclusion -- Where we have been |
| Summary |
"It's Not Just PR: Public Relations in Society provides a balanced view of public relations as neither flawless nor sinister. In addition to investigating corporate issues in PR, such as pharmaceutical companies' use of PR to influence the medicines we use, this book further examines public relations as a tool for marginalized groups, focusing on its use in the non-profit sector, and citing relevant examples, like the use of PR to pressure Coca-Cola to reform labor practices in Latin America. This book also includes practical debate about power issues in public relations theory and practice."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages 129-138) and index |
| Subject |
Public relations -- Social aspects.
|
| Author |
Holladay, Sherry J.
|
| LC no. |
2006020245 |
| ISBN |
140514405X alkaline paper |
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9781405144056 alkaline paper |
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1405144068 paperback alkaline paper |
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9781405144063 paperback alkaline paper |
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