| Description |
379 pages ; 23 cm |
| Contents |
Introduction -- Ch 1. The power of speaking -- Ch 2. Non-verbal communication -- Ch 3. Writing to get attention -- Ch 4. Paid advertising -- Ch 5. Promotional products, hospitality and sponsorship -- Ch 6. Basics of print -- Ch 7. Publication standards and media protocols -- Ch 8. New communication media -- Ch 9. Planning your communications -- Ch 10. Crisis management -- Ch 11. Research and evaluation -- Ch 12. Setting up a communication office |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Advertising.
|
|
Communication.
|
|
Public relations.
|
|
Publicity.
|
| LC no. |
00002016 |
| ISBN |
0868066788 |
|
