Title Mastering public relations / Anthony Davis

Edition Second edition Published Basingstoke : Palgrave Macmillan, 2007

Copies

Location	Call no.	Vol.	Availability
MELB	659.2 Dav/Mpr 2007		AVAILABLE

Description xviii, 233 pages : illustrations ; 24 cm Series Palgrave master series Palgrave master series. Summary "This book takes a strategic management approach to exploring this complex and critical dimension of management and planning."-- Web site Notes Previous ed.: 2004 Bibliography Includes bibliographical references and index Subject Public relations. ISBN 0230549306 (paperback) 9780230549302 (paperback)

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