| Description |
vi, 202 pages ; 20 cm |
| Series |
100 great ideas |
|
100 great ideas.
|
| Contents |
Contents note continued: 35.Write a letter -- 36.Get yourself on the expert commentator list -- 37.Give a speech -- 38.Think local -- 39.S**t happens -- 40.Stimulate debate -- 41.Be cheeky -- 42.Write a case study -- 43.Run a survey -- 44.Involve the employees -- 45.Develop your news sensitivity -- 46.Link your PR and your advertising -- 47.Bring your enemies inside the tent -- 48.Go where people will see you -- 49.Be bold in a crisis -- 50.Catch your celebrity early -- 51.Look forward -- 52.Find a freelancer -- 53.Get your netiquette right -- 54.Watch your back -- 55.Go against the flow -- 56.Do something very, very peculiar -- 57.Put in some style -- 58.Bring in the scientists -- 59.Do something incongruous -- 60.Move from the general to the particular -- 61.Mobilize your forces -- 62.Let your enemies talk -- 63.Text your customers -- 64.Photograph the beneficiaries, not the benefactors -- 65.Consumer science sells stories -- 66.Be quirky -- 67.End in -est -- |
|
Contents note continued: 68.Create some "how-to" tips -- 69.Bad news travels faster than good news -- 70.Develop a company history -- 71.Give a gift that really does something -- 72.Profile yourself in Wikipedia -- 73.Join LinkedIn -- 74.Use testimonials -- 75.Auction something -- 76.Sponsor something for your customers -- 77.Put yourself on your website -- 78.Check out the blogs -- 79.Partner with a charity -- 80.Enter competitions -- 81.Become sustainable -- 82.Use technology for crisis management -- 83.Get the search engines working for you -- 84.Get your own domain name -- 85.Use a lookalike -- 86.Blogs are your friend (1) -- 87.Blogs are your friend (2) -- 88.Come fly with me -- 89.Send a photo of yourself -- 90.Grab onto something unpopular -- 91.Watch TV -- 92.Upstage your competition -- 93.Think of the children -- 94.Tell them about yourself -- 95.Tap into Valentine's Day -- 96.Piggyback on celebrity news -- 97.Keep it short (sometimes) -- 98.Create a top ten list -- |
|
Contents note continued: 99.Do a random act of kindness |
|
Machine generated contents note: The ideas -- 1.Create a crisis team -- 2.Define your opponent -- 3.Do good by stealth -- 4.Pull a stunt -- 5.Set an ambush -- 6.Be humorous -- 7.Keep them waiting -- 8.Hold a competition -- 9.Write a reverse pyramid -- 10.Run a media event -- 11.Catch them young -- 12.Press your journalist -- 13.Think small -- 14.Know your journalist -- 15.Be controversial -- 16.Be prominent on Google -- 17.Be the brand -- 18.Develop all the angles -- 19.Create a photo opportunity -- 20.Create a feature -- 21.Write a feature -- 22.Piggyback your story -- 23.Run with the runners -- 24.Create goodwill in the season of goodwill -- 25.Take the fight to the enemy -- 26.Build a corporate brand -- 27.Move to the third level of sponsorship -- 28.Involve your stakeholders -- 29.Sponsor something in B2B -- 30.Write a newsletter -- 31.Take control of your interviews -- 32.Let people rip off your ideas -- 33.Join a trade organization -- 34.Tell the whole story -- |
| Summary |
Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application |
|
Business management |
| Notes |
Formerly CIP. Uk |
| Subject |
Public relations -- Miscellanea.
|
|
Public relations.
|
| Genre/Form |
Trivia and miscellanea.
|
| ISBN |
9780462099491 |
|
