Title Copywriting for the electronic media : a practical guide / Milan D. Messke, R.C. Norris

Published Belmont, Calif. : Wadsworth Pub. Co., [1987] ©1987

Copies

Location	Call no.	Vol.	Availability
MELB	659.14 MEE-C		AVAILABLE

Description xvi, 367 pages : illustrations ; 28 cm Series Wadsworth series in mass communication Wadsworth series in mass communication. Notes Includes index Bibliography Bibliography: pages [363]-364 Subject Advertising copy. Broadcast advertising. Author Norris, R. C. LC no. 86005674 ISBN 0534066364 (paperback)

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