Description |
xx, 198 pages : illustrations ; 22cm |
Contents |
Includes index |
Analysis |
Advertisements Copywriting Techniques |
Notes |
Advertisements. Copywriting. Techniques (BNB/PRECIS) |
|
Previous ed.: London : Business Books for the CAM Foundation, 1979 |
Bibliography |
Includes index |
Subject |
Advertising copy.
|
LC no. |
09168031 |
ISBN |
009168031X |
|