Title Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany

Edition Seventh edition Published Belmont, CA : Wadsworth, [2001] ©2001

Copies

Location	Call no.	Vol.	Availability
MELB	659.132 Jew/Csi 2001		AVAILABLE

Description xiv, 312 pages : illustrations ; 26 cm Bibliography Includes bibliographical references (pages 295-299) and index Subject Advertising copy. Advertising layout and typography. Author Drewniany, Bonnie L. LC no. 00038220 ISBN 053455783X

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