Description |
383 pages : colour illustrations ; 26 cm + 1 computer optical disc |
Contents |
Introduction / Chris Wall & David Apicella -- Be loved, be powerful! / Al Moseley & John Norman -- Health, beauty, and sex / Miguel Angel Furones -- Home care, great spots / Gustavo Reyes -- New media ideas / Bill Wright & Andrew Keller -- Social advertising / Jureenporn Thaidumrong -- Wearing beauty / Graham Fink -- Tech brands / Simon Learman & Brian Fraser -- The love for speed / Bib Isherwood -- 1. Food & beverage -- 2. Health and beauty -- 3. Home care & hygiene -- 4. Miscellaneous -- 5. Services & retailers -- 6. Social & political -- 7. Sports & apparel -- 8. Technology & equipment -- 9. Transport |
Summary |
As seen on TV! From Apple and Audi to public awareness, the very best of today's television ads Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across. This guide rounds up the best commercials of recent years. Chapters are organized by subject, such as socio-political, food and beverage, cars, technology, and media, and individual entries include screenshots, art director briefings, pre-production material (such as sketches and storyboards), and a fact sheet listing technical details. This book is a must-have not only for creative professionals, but also for anyone who's interested in inventive commercials and what goes into making them. All ads featured in the book are on the included DVD |
Notes |
Includes DVD of featured commercials |
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Includes indexes |
Bibliography |
Includes indexes |
Notes |
Parallel text in English, French and German |
Subject |
Television advertising.
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Television commercials.
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Genre/Form |
Video recordings.
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Author |
Wiedemann, Julius, editor
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LC no. |
2009473403 |
ISBN |
3822840297 (paperback) |
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9783822840290 (paperback) |
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