Title Online promotions : winning strategies and tactics / Bill Carmody

Published New York ; Chichester : Wiley, [2001] ©2001

Copies

Location	Call no.	Vol.	Availability
MELB	659.133 Car/Opw		AVAILABLE

Description xxiii, 327 pages : illustrations ; 24 cm Contents Ch. 1. Promotional Marketing Basics -- Ch. 2. Why Online Promotions Work -- Ch. 3. Planning an Online Promotion -- Ch. 4. Protecting Yourself and Your Company Online -- Ch. 5. Outsourcing versus in-House Resources -- Ch. 6. How to Create a Multibrand Promotion -- Ch. 7. Promoting the Promotion -- Ch. 8. What to Do after the Promotion -- Ch. 9. The Future of Online Promotions Notes Includes index Also available online via the World Wide Web by subscription to netLibrary, Inc. (CEIRC Shared Collection) Subject Business enterprises -- Computer networks -- Management. Business planning. Internet advertising. Author NetLibrary, Inc. LC no. 2001017833 ISBN 0471403989 (paperback)

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